Sky Sport

All Football

Sky wanted to bring soccer to the living rooms of thousands of fans who couldn't go to the stadium during the pandemic. So Monkey was asked to relaunch the skysportde Instagram channel and come up with some fan AR filters to share in those isolated times.Creative lead for this project was Kutay Dogan.

agency
client

Monkey Berlin
Sky Sport

Sky wanted to bring soccer to the living rooms of thousands of fans who couldn't go to the stadium during the pandemic. So Monkey was asked to relaunch the skysportde Instagram channel and come up with some fan AR filters to share in those isolated times.Creative lead for this project was Kutay Dogan.

agency
client

Monkey Berlin
Sky Sport

Red graohic showing the Bundesliga logo.Green graphic showing the DFB Pokal logo.Blue graphic showing the Premier League logo.Sky Instagram post showing Leon Goretzka.Sky Instagram post showing Leroy Sane.Sky Instagram post about socer club Liverpool.

Main visual language for the rebranding of the Instagram channel.

We created Bernie – the mascot of
club Bayern München.

Design: Kutay Dogan
3D: Marc Pantenburg
Animation: Maria Lanowski

We designed face filters
for all 18 Bundesliga clubs.

We created a fun little game
to compete with friends.

I created backgrounds for the sky influencers, so their stories would be branded, too.